Custom Head

Business Background

Use an analytics tool to gain insight into how users interact with your website. Some of the uses of analytics tools are as follows:

  • Understand User Behavior: Analytics tools track user actions, such as page views, clicks, time spent on pages, and conversion rates. This data helps you understand what users are doing on your site and how they navigate through it.
  • Improve User Experience: By analyzing user behavior, you can identify areas where visitors might encounter difficulties or obstacles. This insight enables you to optimize your website’s layout, content, and functionality to enhance the user experience.
  • Measure Marketing Efforts: Analytics provide data on the effectiveness of your marketing campaigns. You can track which channels drive the most traffic, which campaigns lead to conversions, and where you might need to adjust your marketing strategies.
  • Identify Technical Issues: Analytics often reveal technical problems on your website, such as pages that load slowly or errors that users encounter. Addressing these issues can prevent user frustration and improve overall site performance.

Titan Solution

Once you sign up for an analytics platform, you’ll receive a unique tracking code snippet. You can add the code snippet from your analytics tool to the Titan Web project in a few clicks.

How to Video

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How to Guide



Copy the tracking code snippet from your analytics tool. For example, in Google Analytics, this code is provided under Admin > Property Settings > Data Streams > View tag instructions button.

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  1. Click the Gear icon. The Project settings screen opens.
  1. Select the Tools option.
  2. Enable the Custom Head toggle switch and click the Gear icon. The Custom Head screen opens.
  1. Paste the tracking code snippet in the content field and click the Apply button.

You can use ftGetEnvParamValue() for an environment variable when configuring a custom head.

  1. Click the Save and Publish button.

The website analytics will now provide valuable data that empowers you to make informed decisions, optimize your site, and ultimately improve user satisfaction and business outcomes.

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